It does please me to create new things and functionality but it is more satisfying if the functionality is actually used by the people it is meant for. When sitting with our Operations head when we discussed that how much effort goes into the recharging process, it was clear that we need to find a system which ease the process of monthly recharging for both us and our customers. A good percent of our customer provide us a feedback as "Though we are quite happy with the on call recharge facility provided by you, It would be really helpful if we can recharge directly from our TV". We understand this completely this not only provides recharge anytime facility but also increases the efficiency of the service. We thought of doing something which no one else has tried before. We thought what if we provide our customers an option where they can recharge their TV directly from TV itself using their credit cards. Keeping this in mind we started the pilot of "Recharge through TV" service in Delhi.

We developed the functionality to recharge directly from TV and tested it internally for about a month before we offer this to our customers. We took all the necessary measures to create a completely secure recharging mechanism. Only after all this extensive testing we opened this functionality to our Delhi customers as a pilot, last month. The results are nothing but encouraging. In its first recharge cycle1.34 % of our prepaid user base recharged using the credit cards. When talking to our customer support team I received the feedback that most of the customers recharged using credit card on their TV would like to use this as their primary method for recharging. The marketing and support team is all upbeat and hope to take this percentage to 5 to 7 percent in next 2 months.

It really is heartening that customers are being benefited in a way that we conceived. Recharge through TV is easy. One can pay through Credit Card directly through the comfort of his home. Also since this is a well secured environment the security of you credit card is guaranteed. This demonstration link helps you understand the process. Just use the onscreen Remote and follow the steps mentioned under "Action" tab. So happy recharging and enjoy your iControl IPTV services.